Home staging, real estate staging, and merchandising: all three involve visual presentation. According to the Institute for Color Research, color is 92.6% rated the highest importance on visual factors when purchasing products. We’ve all heard that people make a subconscious decision about purchasing a home, product or whether they even like you within 90 seconds, but between 62% and 90% was based on color alone according to CCICOLOR.

In a study conducted by The Xerox Corporation and International Communications Research on color it is believed:
92% – color presents an image of impressive quality
90% – color can assist in attracting new customers
83% – color makes them appear more successful
81% – color gives people a competitive edge
76% – use of color makes your business appear larger to clients

Color, or lack of, influences our every day. It may be that I choose color over black and white when I’m feeling a bit under the weather to create a positive attitude in my day. The importance of color is taught for meal presentations in culinary classes, your wardrobe and dressing for success, business logos, product placement in stores, and every room in your home.  But it’s the choice that’s important; “eating” a color and “living” a color are two very different choices.  Be smart when choosing color for your home. Keep it classy and elegant!

DC Redesign, Home Stager and Redesign expert in Huntington Beach, CA, Orange County CA and surrounding areas – Call 714-815-3506 for a consultation for redesign or home staging.