Choosing Your Niche

Author: Diane Concialdi, October 28, 2009

Hi fellow stagers and homeowners! If you’ve noticed, there are certain areas within the housing market where home staging is useful. However, as homeowners lose their homes to short sales, foreclosures or auctions left and right, home staging isn’t the first thing on their minds. So how do we pick our niche, or demographic?  Even professionals and business owners have been affected by this housing market and it’s not over. So I’ve offered the points below:

1. Concentrate on a smaller area – beach areas, area codes, etc.

2. Choose to stage vacant or occupied homes – think about your inventory

3. Pick a price range of homes – below $500k or over $500k

4. Market to an age group – young families, dual income, small children

5. Include the average wages earned – $100k and over

6. Include samples of your work for this demographic – carry a portfolio of your work and include testimonials

I don’t know about you but I’m having a little bit of trouble with this and would appreciate anyone’s comments on how they handle it while everyone struggles through this housing market. If you have any other ideas, please comment.  Thanks!

Diane Concialdi is lead design for DC Redesign located in Orange County, CA, and surrounding areas. Please contact me for any information you may need for home staging. I love vacant stagings and working with investors and builders.  Call 714-815-3506 or email diane@dcredesign.com

What is a Consultant?

Author: Diane Concialdi, October 13, 2009

When choosing your listing Realtor, remember they are consultants who help homeowners make the best choice for their situation, whether it’s a title company, a loan officer or real estate stager. Within these choices you must make certain that you are getting a service provider who will work in your best interest. DC Redesign cares about you, your home and your situation!

As a Real Estate Staging Consultant I do not want to sell to you.  I want to consult with you to  help you choose what’s best for your particular situation. DC Redesign is a professional who is prepared, committed to you, responsible, a coach and an adviser.  We give you the self-confidence in  the sale of your home ensuring it is in the best condition and priced right for your neighborhood. One of your biggest financial decisions in life is your home. You want to get the most money for it and you want to sell it fast.

DC Redesign loves to work with you to get your home sold. Please contact us for special arrangements on payment or to set up a meeting to review your home for Real Estate Staging. Please check out our website at www.dcredesign.com or call 714-815-3506, Diane Concialdi. Our service area is Orange County CA and surrounding areas. Also check RESA for other Stagers throughout the nation, Australia and Europe or call me for a referral to a stager in your area.

If you know anyone who is going through a pre-foreclosure and needs advice on the options to move forward, please contact me at ASO Capital, Inc., 714-442-2521.

It’s a Blessing!

Author: Diane Concialdi, October 5, 2009

Being true to ourselves is great for building self confidence. As each month comes with the bill for the mortgage payment, I think “how many people can’t even pay their mortgage?” It’s sad. I can only imagine what losing your home does to someone’s spirit and family togetherness. I  have never before looked at my mortgage payment as being a blessing!

I went out this week-end with a Realtor friend of mine to visit the homes of families who just received a notice of foreclosure on their homes. Many were in denial – “oh, I’m just renting,” or “it’s being taken care of because my husband is a Realtor.”  We humans do not want to face the embarrassment of losing our homes. Listen up, you do have choices on how to handle your foreclosure.

If you’ve tried for a loan modification, and it’s not going too well, a short sale is the best thing. It’s better for your credit. A foreclosure stays on your public record for 10 years. If you do nothing your home will go to the banks or auctioned. Let my team help you. Contact me first. We will negotiate your loan with the bank, and handle all the paperwork. You also get to stay in your home (without making payments) while we negotiate the short sale.

Our services cost you nothing. Contact me, Diane Concialdi, 714-815-3506, for short sale information. Also, if you know of someone going through a foreclosure on their home, please give them my name. We buy with cash so the short sale process is faster. We all make mistakes, so don’t let embarrassment stand in your way:

“Freedom is not worth having if it does not include the freedom to make mistakes.”  Mahatma Gandhi (1869-1948)

Diane Concialdi, consults with homeowners in foreclosure, and also home stages vacant listings. I service Orange County, CA, and the surrounding areas for your Real Estate needs.  Please call 714-815-3506 or email me at diane@dcredesign.com or diane@asocapital.com.